The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. How do you get to be a “best practice” company and increase your efficiency? Burned cycles (lack of buyer knowledge, and lack of specificity). MQL to SAL: 66%. SAL to SQL: 49%. SQL to Close: 20%. The 5 Critical Tasks. Content Audit. The Complete B2B Persona.
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