article thumbnail

The Entrepreneur Interview Series #8: John Sundberg, Kinetic Data

Webbiquity

So early on, we exhibited at trade shows that people from big companies were attending. Typical surveys use like a one-to-five rating scale: how did we do, was the service person nice, blah, blah. Most of our early sales came from trade shows, but my very first Google ad probably paid for every Google ad our company ever ran.

article thumbnail

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

For instance, Guerra has noticed a change at the security trade shows they attend. Suddenly, burn rates matter again. In the growth-at-all-cost phase, you never had to worry about making your business more efficient,” Liang said. But the atmosphere in Silicon Valley is different. Right now, it’s more wait-and-see.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Demand Generation

The Effective Marketer

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. How do you get to be a “best practice” company and increase your efficiency? Burned cycles (lack of buyer knowledge, and lack of specificity). MQL to SAL: 66%. SAL to SQL: 49%. SQL to Close: 20%. The 5 Critical Tasks. The Perpetual Demand Creation.

article thumbnail

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

For instance, Guerra has noticed a change at the security trade shows they attend. Suddenly, burn rates matter again. In the growth-at-all-cost phase, you never had to worry about making your business more efficient,” Liang said. But the atmosphere in Silicon Valley is different. Right now, it’s more wait-and-see.

article thumbnail

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

For instance, Guerra has noticed a change at the security trade shows they attend. Suddenly, burn rates matter again. In the growth-at-all-cost phase, you never had to worry about making your business more efficient,” Liang said. But the atmosphere in Silicon Valley is different. Right now, it’s more wait-and-see.

article thumbnail

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

For instance, Guerra has noticed a change at the security trade shows they attend. Suddenly, burn rates matter again. In the growth-at-all-cost phase, you never had to worry about making your business more efficient,” Liang said. But the atmosphere in Silicon Valley is different. Right now, it’s more wait-and-see.

article thumbnail

Marketing Automation—Three Success Tips from John D. Rockefeller

Adobe Experience Cloud Blog

Rockefeller learned at an early age to work hard—but also work efficiently. Kerosene was an oil that could be burned cleanly and provide light into the evening. We blindly participate in trade shows that probably are not the best fit for us. Like Rockefeller, we should hate waste and strive for efficiency.