Litmus

OCTOBER 18, 2018

Answer their burning question: “What’s in it for me?”. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. What information will I be able to get later when the person donates, registers for an event, or takes some other action?

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Vidyard

JULY 9, 2020

So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 126

Social Media Media Paid Content Conference 126

Vidyard

JULY 10, 2020

So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65