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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. Think of weather maps and population density maps.

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive.