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The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 66%.

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The Tactics Behind Driving the Right Conversation

LeanData

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. In other cases, maybe it’s not even about content. Identify Content.

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The Tactics Behind Driving the Right Conversation

LeanData

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. In other cases, maybe it’s not even about content. Identify Content.

article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. In other cases, maybe it’s not even about content. Identify Content.

article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. In other cases, maybe it’s not even about content. Identify Content.