SmartBug Media

JANUARY 11, 2023

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Condition the customer. Train customers to wait for discounts.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

DECEMBER 27, 2023

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. Research suggests that about 69% of millennials experience FOMO, and 60% make impulsive purchases because of it. Let’s go over them briefly.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Referral Rock

NOVEMBER 1, 2019

Customer loyalty programs reward customers for making frequent purchases, in the hopes of driving customer loyalty. This happens after a customer makes a certain number of qualifying purchases. Nowadays, loyalty software is available so instead of using a card to track purchases, it’s done so by an app.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45