How To Win the Streaming Wars? It’s Now About Subscriber Management
Salesforce Marketing Cloud
NOVEMBER 3, 2021
When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Bundles aren’t a new concept. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades.
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