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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Website Personalization.

Marketo 66
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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

DealSignal is also more cost-effective than ZoomInfo, so you can get the leads you need without eating up your budget. Whether it’s a full coverage of the SMB target market or for non-high tech industries, DealSignal’s dynamic data coverage and verification will cover your needs every time.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

Unlike the deep web, the darknet is only accessible with special tools and software – browsers and other protocol beyond direct links or credentials. SMBs that are less able to spend significant amounts of money on cybersecurity are naturally more vulnerable to attacks. Software Subversion. Code Injection.

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The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

The standard sales rep merely sells them software to reduce costs by 10%. Department: Each department will have a budget/project prioritization dictated by the corporate agenda. With ESPs you have some percentage of $152M of value you can share in, without it you simply earn a slice of savings. How Can ESPs Do This?

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions.