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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Budgets, purchase plans. Customer service history. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Customer services systems. Employee size. Credit score.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. API: Application Programming Interface. BANT: Budget, Authority, Need, Timeline.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Here are the key areas where Social CRM can be useful -. One budget. ”.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. . - Cool Web Tools.

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Complete Guide to B2B Marketing

Directive Agency

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. They also have terrific support and are able to integrate into most every CRM so that your data stays intact.