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Demand Generation – It’s Not That Easy

ANNUITAS

of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer 28.6% – can prove the long-term impact on a quantitative basis. Take a look at the following: According to the Duke Fuqua School of Business: Only 35.7%

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Demand Generation – It’s Not That Easy

ANNUITAS

of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer 28.6% – can prove the long-term impact on a quantitative basis. Take a look at the following: According to the Duke Fuqua School of Business: Only 35.7%

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Each of these lead magnets may be put together into a series of actions that guide your customer to your product. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead? A lead is a potential customer who has shown interest in what your business has to offer.

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Getting Buy-In for Agile Marketing

Full Circle Insights

Here are three ways to make the business case to the C-suite: Sell the efficiency and flexibility angles: Explain that agile marketing features short-term campaigns executed by small groups, which means agile projects typically do not require a large upfront investment of time or money. The Elements of Great B2B Lead Management.

Planning 102
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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Do velocity metrics show that leads are progressive more quickly? Predictive analytics aren’t a panacea because business conditions change rapidly, and engagement does not automatically translate into pipeline and revenue. Three Ways to Prepare Your Marketing Team for the Next Global Disruption. Are conversion rates rising?

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Getting the C-Suite to buy in on agile marketing

Full Circle Insights

So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . Fifteen Marketing Terms You Need to Be Successful in Marketing Operations. 3 Ways Marketing and Sales Funnel Data Can Improve Your Annual Marketing Plan. Flywheel Goes Full Circle.