Budget Management Forrester Linkedin Marketo 
Terminus
JUNE 15, 2021
Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. Keep your eyes on Terminus this year.
markempa
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 5, 2024
(Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%.
Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. – Forrester Consulting.
Metadata
APRIL 22, 2021
It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.
Metadata
APRIL 8, 2021
It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.
Metadata
APRIL 8, 2021
It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.
Expert insights. Personalized for you.
48 
Let's personalize your content