CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
And nothing speaks louder than words when it comes to motivating sales: IDC says B2B companies’ inability to align sales and marketing teams around the right processes and technologies can cost them upwards of 10% or more of revenue per year. only two years ago) for every $1 in marketing spend. decline among Laggards. .
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