Budget Management DemandBase Marketing Budget Creation Marketing Mix 
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimizing Marketing Outcomes Over Time.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
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Full Circle Insights
SEPTEMBER 30, 2020
Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. CEOs will demand more marketing metrics. Optimizing Marketing Outcomes Over Time.
Full Circle Insights
JUNE 16, 2020
Full Circle customers realize huge marketing efficiency gains by following the Full Circle Method, which is a data-centric framework to allocate spend more effectively. It’s a four-part strategy: planning, achieving, optimizing and evaluating. Optimizing Marketing Outcomes Over Time. Build vs Buy Marketing Analytics.
Full Circle Insights
JULY 27, 2021
As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.?This Optimizing Marketing Outcomes Over Time.
Full Circle Insights
SEPTEMBER 8, 2021
So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.
Full Circle Insights
MAY 10, 2021
To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. That was true before COVID-19 upended marketing budgets, and it’s even more important now that many B2B marketers are working with reduced budgets. Designing a Lead Lifecycle.
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