3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
Adobe Experience Cloud Blog
SEPTEMBER 21, 2016
Here are some questions you’ll want to consider: What is the criteria for a marketing qualified lead (MQL)? How should sales handle leads that are not ready to buy? Are the steps in the buyer’s journey an accurate reflection of the progression towards a purchase?
Let's personalize your content