markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. " Read my post on defending thought leadeship.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As an expert, people and companies will seek you out when they have problems.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120