LeadSloth

AUGUST 11, 2010

Adam Needles, Why ‘Personas’ Are the Key to Achieving a ‘Mass One-to-one’ Strategy. Adele Revella, How Kristine Developed a Great Buyer Persona. Tony Zambito, 10 Rules for Buyer Persona Development. Joe Pulizzi, BtoB Content Marketing: Six Places to Find Hidden Content Gems. Content Planning.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. 20+ years in B2B direct marketing, demand gen, and lead management. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

PureB2B

APRIL 25, 2016

This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers. In order to implement a proper lead management system throughout your process, these myths need to go.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Leads 62

PureB2B

APRIL 25, 2016

This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers. In order to implement a proper lead management system throughout your process, these myths need to go.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Leads 62

PureB2B

APRIL 25, 2016

This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers. In order to implement a proper lead management system throughout your process, these myths need to go.

Lead Generation 67

Lead Generation Sales Qualified Leads Generation Leads 67