markempa

SEPTEMBER 12, 2007

Im of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. ” He characterizes this shift in the following ways: The new buyer wants education from vendors, as well as connections with peers and intelligent third parties.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. They were interested in developing a lead generation program and I asked them about their value proposition. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). And social media isn’t just about lead generation of course. And their competition. Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100