What Is an Ad Network? Definition, Types, and Examples
Martech Advisor
OCTOBER 17, 2019
You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1
41 
Let's personalize your content