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What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Table of Contents.

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year (de-de)

Hubspot

It' s also the second biggest search engine behind its parent company, Google. Get found in search by uploading your own written transcript. Add an end screen or cards to promote similar content. Play videos in the background on mobile devices. Watch for a new YouTube ads algorithm. Save videos to watch later.

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

Hubspot

It' s also the second biggest search engine behind its parent company, Google. You can help your video get found in search by editing or uploading a transcript. Here's a GIF showing that in action: Learn more about optimizing your YouTube videos for search in the below video.

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