Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices
Digilant
MAY 21, 2024
CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. This can be done by prioritizing transparent data collection practices. Viewers continue to spend more time watching CTV.
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