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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders. Universal Insertion Order Format.

Order 52
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How to Create a Truly Omnichannel Media Plan

Bionic

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. Online Display : measured in impressions, purchased by CPM, priced in net, KPIs include clicks and conversions.