Valasys
JULY 26, 2019
Thus, the enhanced B2B firmographic API by KickFire (with the addition of Trade Name & expanded SIC & NAICS industry descriptions) will allow the marketers to leverage a company’s branded name in your campaigns & would further refine the market segmentation based on industry. VisiStat, Inc.,
The ROI Guy
OCTOBER 22, 2010
Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding.
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The ROI Guy
JANUARY 10, 2011
Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Powered by Blogger.
The ROI Guy
NOVEMBER 4, 2010
Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Powered by Blogger.
The ROI Guy
NOVEMBER 8, 2006
Even though sales may be good today, if a customer decides to not purchase in the future because of something that damages the relationship with the customer, a market brand issue or a competitive trump, the formula takes this into account by lowering the return on customer. Can Sarbanes-Oxley compliance generate any busines.
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