Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

OCTOBER 14, 2019

Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. .” He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 9, 2020

org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How B2B Brands can benefit from Programmatic Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. Using brand segmentation, brands get more specific about their target market. This helps brands in expediting conversions. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45