The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Biznology

MAY 30, 2012

I know that plenty of very smart and well-respected Internet marketing experts line up with dear old Stewart Brand, founder of the Whole Earth Catalog, who famously said in 1984 that information “wants to be free.” It’s tough to do sustainable marketing on faith. I like marketing campaigns that provide predictable results.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

MarketJoy

JUNE 25, 2018

Thinking “Out-Of-The-Box” – It may not strike a marketer’s mind in the first place, but conducting business exhibitions is definitely one of the means of going about it. This is where company brands settle their differences with other rivals & demonstrate their effectiveness.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Your brand identity on the blog should consistently mirror what is on your main website. A visitor’s first encounter with your brand might be via a blog post, and they might not even land on your homepage.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Point

JUNE 27, 2012

Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. the better your chance of educating that prospect and maintaining brand awareness to the point that he/she thinks of you first when the relevant need arises.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40