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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. Art by Natalie Harney. 1,000-5,000 employees) Job title (e.g.

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A guide for finding product-market fit

Lenny's Newsletter

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” Art by Natalie Harney. No such guide exists.

CPO 145
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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. About 20% were solo founders. Art by Natalie Harney.