article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I was going to go through the HTML book and somehow magic was going to happen, and it kind of did in a way, it kind of did. Green Book, was it deserving?

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I was going to go through the HTML book and somehow magic was going to happen, and it kind of did in a way, it kind of did. Green Book, was it deserving?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Social media can be used to turn a B2B transaction into a P2P relationship. This is the new marketing: it’s more about educating than broadcasting. At the end of the presentation I offered a link to a white paper and a link to register for a free copy of the book Citizen Marketers by Jackie Huba. Think like a publisher.

article thumbnail

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

They would go research some other articles, maybe read some books if you’re lucky. Quickly exchange opinions and maybe broadcast some of your own opinions there. Is there a book that you’ve read recently that it really impacted you? There is a book and there’s a mythology. And what this person would do.

SEO 40
article thumbnail

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

I put together a well-produced beginning and end, I experimented with some video, and now it’s at a point where I’m booked until episode 25. P2P Interview with Max Serrato. Blake Emal: Now it’s time to switch from a B2B mindset to P2P, that is peer-to-peer. Blake Emal: Yeah, definitely. I can attest to that.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Can you imagine an “Illinois Marketing for Dummies&# book? They don't just broadcast. I might use your case study in my new book (co-written with Amber Naslund). link] Imagine an “Illinois Marketing for Dummies” Book? It's P2P and ONLY “personal&# brands exist in my Twitter stream.

Twitter 148