Online Marketing Institute

APRIL 4, 2011

While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. A monthly review will generate at least a handful of blog writing ideas to consider.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40