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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Management/Staff Bios. Case Studies.

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Why you should consider centralizing your search keyword lists

Biznology

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

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Best Link-Building Agency: Top 5 Picks for 2022

Single Grain

What to Look for When Hiring a Link Building Service. A link building agency is exactly what it sounds like: It’s a company that specializes in generating links from reputable, authoritative websites back to your company website, social media presence or other digital assets. Get My Free Link-Building Marketing Plan.

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Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. The Advantages of Long-Form for a Content Marketing Strategy. Assemble Your Team.

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Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. The Advantages of Long-Form for a Content Marketing Strategy. Assemble Your Team.