Blogger Buzz Outreach Personalization FAQ 
SpotMe Blog
NOVEMBER 15, 2023
When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. An interactive and personalized event app can boost engagement for all activities. With so much on the line, you need to get it right the first time.
Convince & Convert
SEPTEMBER 14, 2010
If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. You can call it ButterCRM Frosting for all I care.
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Convince & Convert
AUGUST 10, 2010
Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.
Convince & Convert
AUGUST 18, 2010
How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?
Convince & Convert
FEBRUARY 23, 2010
One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. Man, you are good, my friend. I'd love your thoughts.
Convince & Convert
SEPTEMBER 21, 2010
It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going It stands to reason.
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