Customer Experience Matrix

MARCH 23, 2017

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. A JOE is a CDP if its data is accessible to other systems. So the picture should really look like this: That's fine, but it seems odd that “unify customer data” has no system associated with it.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Category #1: Real-time data technologies. Real-time data enrichment. Data is the fuel that makes everything else run.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

chiefmartech

APRIL 12, 2017

All of these technologies are becoming the customer engagement ecosystem. Solvis Consulting wants to share our point of view of managing the stack, not from our the technology point of view, but from the perspective of implementing and using the whole stack to improve and maintain customer relationships for both B2B and B2C markets.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

InsideView

NOVEMBER 5, 2019

Taking on a data management initiative can be a scary proposition. Rich, accurate data is the fuel for multiple groups: Sales leaders want better territory planning, Marketers want lead to account mapping, and Ops wants automation to help the business scale. The price of NOT having a strong data management practice is pretty high.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40