Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Consistent email engagement and deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Scoop.it

FEBRUARY 28, 2023

It not only builds trust in the subscriber’s mind but also helps in minimizing the spoofing or fraudulent emails. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115