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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. The post How advertisers can adapt to iOS 15 with LiveIntent appeared first on LiveIntent Blog. What do these changes mean for my email advertising campaigns?

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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. The post Retargeting and addressability in the new privacy-first programmatic landscape appeared first on LiveIntent Blog.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. They are also a common choice for mobile websites, specifically blogs and news sites.