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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Pay attention to activation rates, too. What can you offer that your competitors aren’t doing already?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Pay attention to activation rates, too. What can you offer that your competitors aren’t doing already?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Pay attention to activation rates, too. What can you offer that your competitors aren’t doing already?

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Analyze their social media presence, blogs, and the types of content they produce. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. From blog posts to webinars, your content should be a cornerstone of your strategy.