Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Align your content to stages of the buying cycle and score each asset accordingly. The closer the prospect is to your ideal customer profile, the higher the score.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. I’m amazed every week how many people come to us via our blog, LinkedIn and PRweb. Just be sure to post frequently.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. B2B sales and marketing alignment involves an amicable atmosphere for regular in-person relationship development, brainstorming, and collaboration between the sales and marketing teams.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Content Standard

JANUARY 9, 2015

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Depending on your audience, it may be a big task to have personalized content for each segment. Create content for each stage of the buying cycle (TOFU, engaging, converting).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40