Smashmouth Marketing

JUNE 15, 2009

Learn web 2.0 InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data! via sandy_carter).

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

Learn web 2.0 mpb2b InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

ANNUITAS

OCTOBER 17, 2010

By providing the marketing department insights into the types of in-profile leads they believe they are likely to close, sales can really accelerate the process and improve lead gen effectiveness. Gaffney: Absolutely. Gaffney: I’m a little surprised this wasn’t more of a breakout year for the marketing automation category.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Directive Agency

APRIL 19, 2017

The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. In some companies “nurture happens&# almost by accident.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100