markempa

OCTOBER 27, 2014

Create content geared toward lead progression, not lead capture. Invest as much in creating creative and content for lead progression as you do for lead capture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Tiecas

MARCH 21, 2024

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Marketing Insider Group

JANUARY 9, 2024

Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. During this stage, you’ll share content to help progress them from interest towards purchase intent.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Single Grain

SEPTEMBER 22, 2023

After creating a marketing funnel that earns our business enough valuable leads to sustain a seven-figure revenue, we wanted to share a framework for marketing funnels that will help you reliably generate leads regardless of your current available resources and industry. Add social proof to your site.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105