Blast Campaigns Lead Capture Lead Qualification Purchase Intent 
markempa
OCTOBER 27, 2014
Improve your lead qualification process to increase “sales ready” lead conversion rates. Delivering leads that your sales team really wants based on your universal lead definition. Create content geared toward lead progression, not lead capture. Engage in lots of testing beyond lead capture.
Marketing Insider Group
JANUARY 9, 2024
Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. You need to learn if this person and/or their company is a fit and their level of qualification.
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