Webbiquity
MAY 28, 2014
Security SaaS Example: Once per Month – Put on a unique, case-study (social proof)-oriented, educational webinar for all current clients – soft pitch to add-on services and consulting. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.
NuSpark Consulting
DECEMBER 14, 2013
A thought out and well planned marketing objective will ensure that the right, interested clients will read your email blasts and be intrigued. If you are serious about frequently using B2B email blasts, then we recommend building your own list. Use Quality Content. They should be informative, succinct, and well written.
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Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Those marketing tactics need to be updated to make them effective in today’s context.
Convince & Convert
SEPTEMBER 14, 2010
As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation. Ive founded 5 companies, and spent 15 years running digital marketing agencies.
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure. Any consultants out there?
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