ClearVoice

MARCH 26, 2019

That part is comprised of: Knowing your value/capabilities as a freelance writer, graphic designer, editor, etc. Is your perfect client a small business owner, or maybe it’s a creative director or CMO? Don’t lose hope, think creatively, and have trust in the concept of “it’s who you know.”

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used. Why the results were so good or bad?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MARCH 12, 2018

Be creative with this approach. Hey [Prospect], Your website's design is absolutely brilliant. Have you ever dreamed of having an industry conference at a ski resort? Someone in your organization had told them conference room booking is a real challenge. Figure out ways you can congratulate your prospects. Flattery works.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Ambal's Amusings

DECEMBER 17, 2009

Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. But that issue was resolved just a few years later when the first marketing automation software suites came to market. Cashing in With Content (a classic by David Meerman Scott). Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Oktopost

JULY 29, 2021

Executed manually or automated (in part or in whole), lead nurturing campaigns aim to reconnect and re-inspire leads who have engaged with your business by: Visiting your website. Taking part in a conference or event. Email marketing campaigns can also be completely automated to save your business on time, money, and human resources.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52