Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. You could even test emails from companies vs. personal emails (hotmal, gmail, etc).

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2010

Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. I think it’s obviously a bigger issue the bigger the company. I agree Marketing is getting a seat in more B2B companies. While the rest of us catch on to what works. So your comments are spot on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100