Remove best

ANNUITAS

article thumbnail

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. And that’s a good thing. – Adobe has a strong focus on Customer Experience (CX). . So where do we net out on this? So we see it as a positive. Cheers, Adam Needles.

Marketo 193
article thumbnail

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. How to determine the best models?