How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
Hubspot
OCTOBER 5, 2020
Well, I don't remember them, so I'll just check out as a guest. The more options, barriers, and annoyances you put in front of an online shopper, the less likely they are to complete a purchase. Note that this isn't a license to add as many steps as possible. Also, the fewer fields a visitor needs to fill out, the better.
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