article thumbnail

Pressure

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments. But let’s start at the beginning. The Rise of Television as Part of American Culture. Content marketers just followed their lead.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments. But let’s start at the beginning. The Rise of Television as Part of American Culture. Content marketers just followed their lead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. 1) First-Party Data.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. DoubleClick got 1.7% Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. and social media 19%.