Remove testimonials
article thumbnail

Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace.

article thumbnail

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Ask questions that help you understand their barriers and needs to execute at a high level. Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. Try to source customer testimonials that speak to your product in each of those areas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Landing Pages

Hubspot

The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. Ask for as little info as you need in your lead form to create a low barrier to entry. A landing page can also serve as the homepage of a website.

article thumbnail

A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Current Issues or Barriers 4. Separate Customer Testimonials into Tiers 2.5 It’s Efficient 3.4 Step 5: Use a CRM Tool to Make Your Sales Pipeline More Efficient 3. Increasing Solutions Consultants’ Efficiency Through Demo Videos 2. Demo Videos Provide More Time for Differentiation 5. Project Overview 3.2.2