Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

APRIL 24, 2023

The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them. He had a high-quality landing page, compelling copy and a strong CTA. Strategy: Interactive Chatbox Video An interactive chatbox video was added to his landing page.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Convert

NOVEMBER 8, 2022

Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. So improving quality score really comes down to aligning the ad copy and target keywords with the landing page and providing users with the best possible experience. Brandon Seymour, Beymour Consulting.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Vidyard

JANUARY 6, 2022

Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Create Your Landing Page Video 3.6

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Case Study and Customer Testimonial Videos. Behind a landing page form? Video is useful for more than entertainment, too. Launch a new product?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

FEBRUARY 2, 2021

Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Create Your Landing Page Video 3.6

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

NOVEMBER 28, 2023

Work With Us 6) Programmatic SEO Similar to programmatic advertising, programmatic SEO or “pSEO” is basically the premise of building content at scale , particularly landing pages, with the aid of AI: The bones of pSEO is in the data that informs it, combined with the instructions you give it.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126