Inbox Insight

FEBRUARY 19, 2024

While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Salesforce Marketing Cloud

MARCH 15, 2024

How do you measure the success of your lead gen strategy? What are the best practices for lead generation? According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy. We save time and money – who doesn’t like that?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Salesforce Marketing Cloud

FEBRUARY 8, 2024

Outbound sales involves consistently reaching out to potential customers. Learn more What is outbound sales? Outbound sales is the process by which a seller initiates contact with a potential customer. For outbound sales, it’s the seller (e.g. How long is your attention span?

BANT 52

BANT Marketing & Strategy Tips Paid Search Agency 52