B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
Effective lead generation comes down to both B2B lead quality and quantity. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation? For example, leads matching your Ideal Customer Profile (ICP) demonstrating a high propensity to purchase will not only accelerate your sales cycle and win more revenue.
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