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Can Games Play a Role in B2B Marketing?

The Point

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? HS: Can games be a fit for B2B marketers? Demand generation?

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Turn Your Blog into a Lead Generating Machine

PureB2B

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Build Authority and Establish Trust.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Publishing quality content in a steady fashion shows that you’re offering a service or product that is here for the long haul and that you’re not simply looking to make a quick buck.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

–Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” B2B Publishing.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think we are confusing marketing and customer service. That’s not customer service. Eric : Indeed.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.