Can Games Play a Role in B2B Marketing?
The Point
JUNE 1, 2010
HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? HS: Can games be a fit for B2B marketers? Demand generation?
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