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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. The average CTR for Auto is 4.00

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Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

B2B Marketing Insider ). The average CTR for banners is 0.01 Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. Two-thirds planned to increase digital marketing spending.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

B2B Marketing Insider ). The average CTR for banners is 0.01 Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. Two-thirds planned to increase digital marketing spending.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?